T-Online, One of Europe's Leading ISPs, Selects Overture

T-Online, One of Europe's Leading ISPs, Selects Overture -- Formerly GoTo -- as Its Pay-For-Performance Search Provider.


Overture Services Inc. (Nasdaq:OVER), formerly GoTo, the leading provider of Pay-For-PerformanceSee pay-per-click.
..... Click the link for more information. search to Web sites across the Internet, today announced it has signed a three-year agreement to provide Pay-For-Performance search results to the German, Austrian and Swiss users of T-Online International AG (Neuer Markt:TOI Toi (tō`ī), in the Bible, king of Hamath, father of Joram (3.)), one of Europe's leading Internet Service Providers (ISP) and a subsidiary of Deutsche Telekom AG (XETRA (EUR):DTE).

The agreement will significantly expand Overture's European presence and marks its entrance into the German marketplace well in advance of its official first quarter 2002 launch in Germany.

Under the agreement, Overture will serve a complete set of its paid German-language search listings for all searches conducted on the T-Online portal site (http://www.t-online.de), which has more than 50 percent reach in the German Internet market (JupiterMMXI, October 2001).

Overture's German-language search results will be provided by businesses whose offerings are relevant to searchers in the German, Austrian and German-Swiss markets. The implementation will commence in conjunction with Overture's launch in the German marketplace.

"We are thrilled to announce this agreement with T-Online and to have the opportunity to offer Overture search results to the millions of German-speaking T-Online users," said Johannes Larcher, general manager, Overture International.

"This deal represents an extremely important expansion of our Pay-For-Performance network internationally. Just as important, our advertisers in our new German marketplace will benefit from the quality and volume of the traffic that T-Online's users will generate."

T-Online has more than 10 million paying customers in five countries. This partnership will provide T-Online's millions of users in Germany, Austria and Switzerland with access to Overture's relevant Pay-For-Performance search results.

Overture's unique Pay-For-Performance model provides quality search offerings to affiliate partners such as T-Online, a high return on investment for its approximately 49,000 advertisers worldwide, and an enhanced search experience for the users of its partners.

In November, Overture opened its German headquarters in Munich and appointed Manfred Klaus as German managing director. Klaus will have responsibility for building Overture's German marketplace in Europe's German-speaking countries (Germany, Austria and German-Switzerland), building the company's German-language advertiser base and cultivating distribution partnerships.

Klaus joined Overture from FOCUS Digital AG, one of Germany's leading Internet media companies, where he led Marketing and Sales as a member of the company's Executive Board.


Bryan Diano
IV - Tau
October 28, 2007