Microsoft Cuts Xbox Price in Nintendo's, Sony's Home Turf

Microsoft's Xbox 360 video game console has enjoyed generally healthy sales in the U.S. market, but in Japan -- home to rivals Sony and Nintendo -- the Xbox is a distant third. Now, Microsoft has cut the price on the cheapest version sold in Japan to the equivalent of $260, which is $20 below the cost of the barest-bones Xbox available to U.S. buyers. Microsoft will start selling a cheaper model of the Xbox 360 video game machine in Japan to woo gamers there, the U.S. software maker said Monday. The entry-level offering goes on sale March 6 for about US$260 -- about a fifth less than the least expensive Xbox 360 now costs in Japan. The stripped-down version went on sale in the U.S. late last year for $279.99.

Land of Sony And Nintendo
Microsoft doesn't give a regional breakdown but says it has sold 17.7 million Xbox 360 machines globally so far. The Xbox 360 has been struggling in Japan against rival products the Wii and PlayStation 3 from Japanese manufacturers Nintendo and Sony, respectively. Nintendo has already sold more than 20 million of the newer Wii worldwide, wooing newcomers, including women and the elderly, with easier-to-play games and a game controller that directs on-screen movements in part by being moved around itself.

Not Big in Japan

Sony has sold 10.5 million PS3 machines worldwide. Wii and PS3 both went on sale about the same time in late 2006, a year after the launch of the Xbox 360. Tokyo-based Enterbrain, which publishes game magazines and tracks video game sales, says only 257,800 Xbox 360 consoles were sold in Japan last year, in contrast to 1.2 million PS3s and 3.6 million Wiis.

Jose Carlo B. Avila

4- Graviton

February 17, 2008

source: www.technewsworld.com