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Fortified Formula
During our stay in Taipei for Computex this year, the folks of ASUS brought us together with several representatives from other media organizations to their headquarters located in Beitou District, Taiwan. There, ASUS reiterated the factors that make its products outstanding in spite of the cutthroat competition in the market today. In order to maintain the utmost possible quality of its products, ASUS focuses essential pillars like aesthetics, durability, touch, cloud, and sound.
The Zenbook's aluminum body sports a concentric circle finish, a design element which reminds us of a watch.
Aesthetics
Starting off with aesthetics, which is the most conspicuous aspect of a product, ASUS mentioned the Fonepad, Zenbook, and the new Transformer Book as examples in explaining the first pillar.
Although categorized as a tablet, the Fonepad maintains the compact outline of a smartphone while being equipped with a large touchscreen and a number of features that are discreetly hidden within its thin confines.
The Zenbook, ASUS’s iconic Ultrabook, is meticulously designed by ASUS engineers who chose aluminum as the best material for the said product. Aluminum is strong, lightweight, and has properties that facilitate heat dissipation, vibration reduction, and good sound reproduction. Aluminum also exudes an aura of elegance which is further enhanced with the Zenbook’s familiar concentric circle finish.
A new convertible notebook from ASUS, the Transformer Book T300 continues the revolutionary design philosophy which the preceding iterations of the Transformer line have started. Emphasizing on simplicity in terms of transformation, the Transformer Book turns from being a tablet into a notebook and vice versa by simply detaching the display from the keyboard dock.
The Fonepad, Zenbook, and the new Transformer Book are manifestations that ASUS ensures that good physique and uncompromised functionality are both met in their product designs.
In hinge test, the lid of a notebook is repeatedly opened and closed.
Durability
ASUS does not only make sure that their products look beautiful, but they are also built to last and withstand daily usage. To make sure that they are durable, ASUS engineers put the products through a series of tests. These tests simulate real-world scenarios like being dropped onto a hard surface, spilled with water, or subjected to harsh elements like humidity and temperature. As evidence, ASUS notebooks were used in extreme environments like the top of the Mount Everest and the Mir space station. Not exclusive to notebooks, ASUS’s durability tests are extended to other products like graphics cards, monitors, motherboards, and many others.
ASUS shows in this photo that it has surpassed industry standards to achieve the ideal responsiveness for the touchscreen of the Vivobook.
Touch
ASUS has a special division called the Golden Finger Team which helped in achieving responsive touch on its convertible Ultrabooks and tablets today. One specific example is the VivoBook which comes with a smaller actuator size of 6mm and a faster initial latency rating of 30ms, surpassing Microsoft’s standard of 9mm and 50ms, respectively. In the Ultrabook department, ASUS has increased the surface area of the touchpad to make multi point touch and multi gesture input possible.
WebStorage serves as a unifying platform among ASUS's notebooks, smartphones, and tablets, and other compatible products.
Cloud
Seeing the seemingly unlimited possibilities that can be done with the cloud, ASUS has also integrated cloud-based innovations into its products. An online storage, WebStorage enables users to remotely access and sync content through and among different devices. WebStorage serves as a unifying platform for ASUS’s diverse products offerings.
ASUS N series notebooks are notable for their outstanding audio quality, thanks to the seamless combination of hardware and software enhancements.
Sound
Another special division in ASUS’s organization, the Golden Ear Team focuses on developing innovations that will improve the sound quality of the company’s notebooks and other computing platforms. SonicMaster, an innovation co-developed by ASUS with Bang & Olufsen ICEPower, takes ASUS notebooks onto a new level of audio performance by making them create crystal-clear sound, distinct vocals, more profound bass, and wider range.
In addition to hardware enhancements, ASUS also works on software optimization to further enhance sound quality. Examples of audio-enhancing software that ASUS employ on its products are AudioWizard an application that adjusts the device’s sound depending on the usage (gaming, listening to music, or watching videos), and MaxxAudio, a Grammy Award-winning professional-grade sound processing tool.
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